Observix connects your Shopify stores to your supplier invoices, ad accounts, payment providers and bank — and turns it into real profit per day and per product, one list of what needs you, and a Slack or Discord ping the second an order goes wrong.
Demo data — invented store, products and amounts.
No more spreadsheet next to Shopify next to your bank next to four Slack channels. Every screen reads the same database, so the numbers agree everywhere.
A briefing for any period: revenue against the previous one, the margin waterfall, profit, ROAS and POAS, the latest orders and a conversion funnel for the country you actually sell in. Click a number to see where it comes from.
The full P&L ledger per day, week, month or year — revenue, ad spend, product cost, refunds, fixed costs, fees and profit, with ROAS, break-even ROAS and POAS on every row. Open a day to see the orders behind it.
Where this month lands against your profit goal, your cash position over the next 30 days based on known fixed costs, and what-if scenarios on your real products.
Profit per product after ads, cost and refunds — with a verdict: scale, test, losing money, too many returns. Compare periods, drill into colours and sizes, change status in bulk, export to CSV.
Every order as a dossier: items, totals, the supplier invoice line behind its cost, and a timeline from payment to doorstep with live carrier scans. Plus customer segments, cohorts and value per customer.
A radar of what comes back and why: reason codes, products × reasons, store credit, chargebacks with their deadlines — matched against what your payment provider and bank really paid out.
A monthly worksheet in four steps: book the bank transactions, collect the missing invoices, check the fixed costs, close the month. Observix suggests the match and learns your vendors.
Your bank feed per company, with payouts from Shopify and PayPal reconciled against the orders they belong to — so you know what's on the way and what's still missing.
An ask bar on every screen: "which products lose money?", "refunds of the linen top", "orders from Belgium". Light and dark theme, and it works just as well on your phone.
Most dashboards stop at ROAS. Observix keeps subtracting until it reaches the number that lands in your account — per day, per product, per store.
| Day | Revenue | Ad spend | Product cost | Refunds | Other | Profit | Margin | ROAS | POAS |
|---|---|---|---|---|---|---|---|---|---|
| Mon 12 | €4,280 | €1,07025.0% | €1,19828.0% | €1714.0% | €3428.0% | €1,499 | 35.0% | 4.00× | 1.40× |
| Sun 11 | €3,640 | €1,01027.7% | €1,05629.0% | €2186.0% | €3058.4% | €1,051 | 28.9% | 3.60× | 1.04× |
| Sat 10 | €5,120 | €1,18023.0% | €1,43428.0% | €961.9% | €3887.6% | €2,022 | 39.5% | 4.34× | 1.71× |
| Fri 9 | €2,910 | €1,12038.5% | €84429.0% | €2629.0% | €2689.2% | €416 | 14.3% | 2.60× | 0.37× |
| Total | €15,950 | €4,380 | €4,532 | €747 | €1,303 | €4,988 | 31.3% | 3.64× | 1.14× |
Demo data. "Other" is fixed costs plus payment fees. Revenue follows the orders placed that day; a reconciliation view explains the difference with Shopify's own "Total sales".
Observix doesn't just show data — it decides what deserves your attention and stays quiet about the rest.
Three radars run on every paid order and every shipment update, around the clock. You hear about it in Slack or Discord — only when it matters.
When a new product or a new colour starts selling, a QC card lands in its own channel — so you inspect a batch exactly when it starts moving, not after twenty complaints. Your supplier can sit in the same channel and post the photos in the thread.
Failed attempts, carrier exceptions and parcels that go quiet for days — flagged as they happen, with a ready-to-send customer email in the customer's language. Transit times per carrier show who's slow.
Missing house numbers, malformed postcodes, PO boxes, an email typed into the street field — caught before the parcel leaves. Switch it to automatic and the customer gets a confirmation email straight away.
Hi Emma, Unfortunately, the courier was unable to deliver your order #10238. We're sorry about that and understand you want to receive your parcel as soon as possible. A new delivery attempt usually takes place within 1–2 business days. If possible, make sure someone is available to receive the parcel…
Demo alerts, invented customer. Every alert type gets its own channel per store, in Slack, Discord or both — with deep links straight to the order. A daily digest sums up what happened.
No data warehouse, no exports, no weekly spreadsheet session. Setup happens in the browser.
Add each Shopify store with its own app keys and pick the Slack or Discord channels for its alerts. A wizard walks you through it; webhooks are registered with one click.
Ad accounts, payment providers, your bank feed and the place your supplier invoices arrive. Credentials are stored per company and never shown again after saving.
Orders, refunds, invoices, spend, fees and payouts sync on their own. You get a dashboard that's always current, a short work queue, and a ping when something needs you.
Multi-store and multi-company from the ground up: admins see everything, a store account sees only the stores it was given.
Orders, refunds, bookkeeping and alerts in one place — with numbers you can trace back to the cent.
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